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Smith Webb was founded by Jo Smith and Chloe Webb, two 30-something mums.  Whilst working as Pilates Instructors and juggling 5 children between them, Jo and Chloe designed and created an ethical and stylish brand that would also enable them to support mental health and anti-bullying charities, two causes very close to their hearts.  
Jo and Chloe started as friends but are now business partners too, and both live with their families in Essex. ​
Smith Webb clothing is organic and certified Fair Wear, which means that the cotton we use is sourced from factories that are members of the Fair Wear foundation.  The designs are completely original, created by Jo and Chloe themselves, and then printed in the U.K.
In a world where you can be anything, Be Kind.  
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